Growth Operator · E-Commerce Leader · Builder
I find the signal in the numbers, build the narrative,
and make companies move.
E-commerce is the arena. Data is the language. Growth is the outcome.
The Scale
Not a slow climb. A deliberate build — analytics infrastructure, retail media flywheel, and a cross-functional operating cadence that compounded year over year.
Amazon · Windy City Novelties · 2015–2017The Consistency
Through algorithm shifts, competitive surges, supply chain chaos, and a global pandemic. Compounding growth is a system, not luck. You build the loop and you run it — every week, every quarter, every year.
Avg YoY · 2015–2024The Range
The playbook isn't category-specific. It's a repeatable operating model — data, story, alignment, execution — that works wherever you apply it.
Q4 2016 · 2017 · 2018 · Multiple TenuresThe Principle
Most operators spread investment thin and wonder why growth stalls. The 80/20 model is ruthless by design — identify the highest-leverage levers, double down hard, and kill the noise before it kills your margin. Applied consistently, it compounds.
The Origin
No team. No playbook. No outside investment. Just a data-obsessed operator who could spot the signal, build the story, and execute relentlessly. That's the DNA everything else is built on.
Founder · 2010 · Kabbage Featured EntrepreneurOperating Method
Most operators see data. I narrate it — turning raw signal into a story every department can act on. Then I run the loop. Test, learn, scale. This is how a mid-5-figure channel becomes 8 figures. This is how 22% compounds for nine years.
Case Study · Windy City Novelties · 2015–2018
The Christmas Bulb Necklace had potential. Potential doesn't pay the bills. Here's the exact loop I ran to take it to #1 in Toys & Games and Top 10 across all of Amazon — three Q4s in a row.
Top 10 across all of Amazon in 2016, 2017, and 2018. The same loop — run consistently — compounded into 22% average YoY growth over nine years and an Amazon channel scaled from mid-5 figures to 8 figures.
Ventures Built & Exited
Three separate companies — each built from the ground up, each a distinct chapter of the same founder DNA.
A smarter USB cable with a built-in LED indicator. Glowed red while charging, turned blue when charge was complete. Also had a built-in light at the connector end — so you could plug in the dark without fumbling.
Reached the finals of ABC's Shark Tank in 2014 — and ultimately opted out of the investment offer. Gold tip, 5-year warranty, Windows & Android compatible.
A certified refurbished electronics brand selling across Amazon, our own DTC storefront, and wholesale to customers worldwide. Sourced inventory through direct consumer trade-ins and wireless carrier auctions.
Brand wound down in 2023. The crown jewel — the Amazon Renewed account — was retained as a standalone asset and sold separately in 2025.
Amazon Renewed is one of the most selective reseller programs on the platform. Approval required documented proof of over $1M in Apple product sales within 90 days — a bar the vast majority of resellers never reach.
After winding down the Renewed Gadgets brand in 2023, the Amazon Renewed account was retained as a standalone asset. In 2025, it was sold independently — proof that what we built had lasting market value beyond the brand itself.
Most resellers can't get in. The account carried real marketplace authority — verified seller status, review history, and program access that took years to build. Selling it separately in 2025 was the final validation of everything the business represented.
Current Builds
Three companies in active development — each one a different channel, different model, different muscle. The operator mindset doesn't clock out.
Click any role to see the work behind it.
Own Amazon + DTC eCommerce P&L as a GM. Built MVP analytics dashboard using Lovable + Claude AI — real-time executive decision intelligence with no dev shop.
Scaled Amazon from mid-5 figures to 8-figure revenue in 24 months. #1 Best Seller across 7+ categories. 22% avg YoY growth over 9 years.
Founded and scaled a certified refurbished electronics business — selling on Amazon Renewed, our own storefront, and wholesale globally. Ran direct consumer trade-ins and wireless carrier auction sourcing. Sold the Amazon Renewed account as a standalone asset in 2025.
Led Amazon consulting firm scaling brands in toys, home & kitchen, sports, and apparel. Applied the same data → story → action loop across multiple brands simultaneously.
Managed retail stores with 10+ reps. Built the frontline performance DNA — accountability, daily tracking, driving results through people — that underpins everything I do today.
Tech Stack
The Origin
As seen in · Kabbage Promo · 2011
In 2010, I launched from my basement with a $10,000 loan — selling used electronics wholesale and D2C across Amazon, eBay, Buy.com, and NewEgg. No team. No playbook. Just relentless execution.
That hustle turned into over $1 million in sales — and caught the attention of Kabbage, who featured me nationally as a standout entrepreneur.
Let's Talk
Whether you need a growth operator to scale your brand, align your teams around data, or drive e-commerce from mid-market to enterprise — I'm ready.
